MY Firam
M.Y. Firam
Saturday, April 5, 2008
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M.Y. Firam
Cooking up a storm!
The rantings of a technology marketing consultant
M.Y. Firam
Amir Student
Cooking up a storm!
About Me
- Amir Student
- Tel-Aviv, Israel
- Amir Student has had extensive experience in Bottom-up market understanding. Working with some of the leading technology based companies in Israel on their partnering, market penetration, and competitive positioning strategies, building with his clients the inter-disciplinary elements needed for their technology’s adaptation. Amir has held a number of Business Development positions in Hi Technology companies such as Netline Communications technologies in Israel, establishing worldwide distribution channels. Amir has spent 5 years working in MarketReach International, a leading Israeli-American boutique technology consulting firm, working with clients to create market-driven value for their business. Currently Amir holds the CEO position in GoAbout Wireless, a location and monitoring technology company helping elderly people to age in-place. Amir earned his BA at the Interdiciplinary Center Herzlia – a Wharton affiliate school in Israel.
What I'm doing now
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What we do @ M.Y. Firam Ltd.
MY Firam was founded in 1990 to bring the concept of disciplined pre-market development to the Israeli technology industry. MY Firam is a boutique technology marketing, and strategic consultancy known for its trademarked Design Partners Program™ which has helped a wide variety of Israeli and global companies achieve rapid and cost-effective new market
penetration and growth. Example clients include AOL, Solidworks, in the USA, and Rafael, CTP, Inverness Systems, ComBox, ,Tadiran Telecom, Comverse Infosys (Verint) , Power Paper, Saifun, M-Systems and Intel Capital in Israel.
In the company’s 17 years of existence we have created over $1.5 billion worth of value for our select client base. Each year we take on a new and emerging technology based business and grow it from the ground up. Saifun, and GoAbout wireless are just two examples of this market-driven approach to technology development.
M.Y. Firam has a well established network of leading figures from technology based companies, to their end clients, and can offer a very focused approach to building business models for emerging technologies based on real-world market data. We also have the experience to translate this data into crucial first-come tangible deals for the emerging technology based company. We have a wide experience in working within technology based consortiums, disseminating information, and getting direct market feedback, offering our unique perspective while working within a team environment.